Strategic Planning: Marketing and Communications
Effective marketing and communications are essential for achieving organizational goals. In this section, I showcase my expertise in developing plans that deliver results. Each example is a six-month plan created for entrepreneurship programing at Cornell University.
Center for Technology Licensing Strategic Communications Plan:
Spring 2025
Goals:
Increase awareness of CTL with internal audiences to foster a deeper understanding of the technology licensing process and the potential impacts of commercialization.
Broaden Cornell-wide and external recognition for technology transfer through consistency in branding and accessibility across digital and print materials.
Strengthen Cornell’s recognition as a leader in technology transfer through consistency in branding and accessibility across digital and print materials.
Grow-NY Strategic Communications Plan:
Spring 2025
Goals:
Reach local, national, and related trade media with application launch press releases.
Attract over 300 high-quality applications for Year 7.
Attract 600 registrations for the Year 7 Summit.
